Insights

December 2, 2016

Google Index Split – Are You Ready?

Google regularly make updates for their search engine, such as algorithm changes or amendments to the appearance of the search engine results page. These updates can have an impact on websites that are looking to rank well and earn more traffic, regardless of the industry you operate in. Of course, some have more of an impact than others, and it’s the job of digital marketers to minimise negative impacts and emphasise positive ones.